As a US-headquartered developer and manufacturer of powerful and accessible 3D printing systems, Formlabs needed to raise brand awareness across Europe and engaged the Brands2Life Global Network to deliver a sustained communications programme across France, Italy, the UK, Russia, Spain, Switzerland, Austria and Germany.
This campaign required a razor-sharp media strategy in order to sweat the Rover data from 2 million dog owners worldwide. From TV & Film to Royalty and Food, we worked with Rover to pull the most newsworthy angles inspiring dog names today. The story was activated across eight European markets (Norway, Sweden, France, Spain, Italy, Germany and The Netherlands) via agencies within the Brands2Life Global Network.
As one of the leading AI companies, IPsoft wanted to expand the impact of its communications programme in the UK across Europe. Working closely with Brands2Life Global Network partners, IPsoft took Amelia global, with a major success centred on the launch of DigitalWorkforce.ai.
While on the surface Priority Pass is a global consumer brand, it also has important B2B relationships with financial companies, organisations in the airport ecosystem and other corporates; we were challenged to create a campaign which targeted both audiences.
Sitecore enables brands to create compelling multi channel experiences for its customers across the world. It tasked Brands2Life to drive a European PR programme, boosting brand awareness in key markets including France, The Netherlands, Benelux and DACH.
The Xynteo Exchange connects ideas, talent and capital and fuses them into new growth opportunities that are fit for the future. Our role was to secure quality coverage in a range of European media to build interest and awareness.
The global media landscape is in a state of flux, with new technologies and innovations emerging at a more rapid rate than ever before. In the digital age, media and the consumption habits associated with them, are constantly being disrupted.
After initially working with VMware on just its UK remit, Brands2Life proved it could deliver insightful content that was applicable to a wider European market base.
Celonis pioneered a new category of big data analytics technology known as Process Mining and having already established itself in Germany, it needed comms support to boost brand awareness in new target markets, the US and the UK.