While on the surface Priority Pass is a global consumer brand, it also has important B2B relationships with financial companies, organisations in the airport ecosystem and other corporates; we were challenged to create a campaign which targeted both audiences.
Sitecore enables brands to create compelling multi channel experiences for its customers across the world. It tasked Brands2Life to drive a European PR programme, boosting brand awareness in key markets including France, The Netherlands, Benelux and DACH.
The Xynteo Exchange connects ideas, talent and capital and fuses them into new growth opportunities that are fit for the future. Our role was to secure quality coverage in a range of European media to build interest and awareness.
The global media landscape is in a state of flux, with new technologies and innovations emerging at a more rapid rate than ever before. In the digital age, media and the consumption habits associated with them, are constantly being disrupted.
After initially working with VMware on just its UK remit, Brands2Life proved it could deliver insightful content that was applicable to a wider European market base.
Celonis pioneered a new category of big data analytics technology known as Process Mining and having already established itself in Germany, it needed comms support to boost brand awareness in new target markets, the US and the UK.
Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet.
Qlik wanted more brand awareness in Europe among a wider business audience, demonstrating its software can go beyond technical analysis. The campaign also had to resonate across eight European countries, not just the UK, so we needed to create content on a topical subject that all countries could use within their own traditional and digital communications.
Photography has always been important in telling a great story but the considerable growth of technology and social media channels now means everyone frequently uses it to communicate all aspects of their lives. But how do you maintain and grow awareness of an iconic yet traditional brand in the face of competition?