The global media landscape is in a state of flux, with new technologies and innovations emerging at a more rapid rate than ever before. In the digital age, media and the consumption habits associated with them, are constantly being disrupted.
After initially working with VMware on just its UK remit, Brands2Life proved it could deliver insightful content that was applicable to a wider European market base.
As a precursor to establishing a foothold in its new target markets, the UK and the Netherlands, Celonis needed to boost its brand awareness as one of the pioneers in data process mining.
Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet.
Qlik wanted more brand awareness in Europe among a wider business audience, demonstrating its software can go beyond technical analysis. The campaign also had to resonate across eight European countries, not just the UK, so we needed to create content on a topical subject that all countries could use within their own traditional and digital communications.
Photography has always been important in telling a great story but the considerable growth of technology and social media channels now means everyone frequently uses it to communicate all aspects of their lives. But how do you maintain and grow awareness of an iconic yet traditional brand in the face of competition?