Formlabs, the developer and manufacturer of powerful and accessible 3D printing systems, is revolutionising mass production and hitting the zeitgeist – because individuality is on the rise. Headquartered in Somerville, Massachusetts, USA, and with European headquarters in Berlin, Germany, the company develops and produces 3D printers, software and high-performance materials for a wide range of industries. Adel & Link was brought on board to drive a European PR programme, boosting brand awareness in key markets including France, Italy, the UK, Russia, Spain, Switzerland, Austria and Germany.


Adel & Link runs the EMEA PR programme for Formlabs, working with Brands2Life Global partners including Buman Media (Russia), Fabriq (France), Imageware (Italy) and, on a project basis, Canela (Spain). Adel & Link is responsible for the DACH region. Key to success is a thought leadership programme that spans the region, collaborating with Formlabs’ global and EMEA spokespeople to tap into a wide range of issues and topics. These range from the transformation of the manufacturing industry to the changing role of 3D printing in dental and health care for patients and medical professionals, as well as quirky topics such as props design for movies and moulds for soaps.

As the lead agency, Adel & Link works closely with each partner agency to ensure topics are relevant, as well as managing upcoming news and reporting to Formlabs Global. Further, we rely on regional topics and cases to make the Formlabs story as relevant as possible for each market. The agency is also tasked with positioning the Managing Director in EMEA as a thought leader on LinkedIn.


Over the past year we have developed over 30 thought leadership articles and have secured more than 400 pieces of coverage across almost every core title for Formlabs. This includes more than 45 pieces of coverage in dailies, broadcast or business press. There has also been a year-on-year increase of coverage and a higher impact in Tier 1 media.

Media covering Formlabs include Le Monde Informatique and BFM Business in France, Business Insider and Repubblica in Italy, El EspaƱol in Spain, in Russia as well as Handelsblatt and Sueddeutsche Zeitung in Germany. The thought leadership content is also adapted and used across events, social media and marketing communications.