This was the first time that the Rover.com Dog Name Report included European data, having been activated in the US for the last six years. We needed to show that we could land one of Rover’s most successful US stories in Europe too and continue to build the Rover brand across the continent.
This campaign required a razor-sharp media strategy in order to sweat the Rover data from 2 million dog owners worldwide. From TV & Film to Royalty and Food, we worked with Rover to pull the most newsworthy angles inspiring dog names today. Once aligned on our approach, Brands2Life UK led the toolkit development and collaboration of seven markets (Norway, Sweden, France, Spain, Italy, Germany and The Netherlands) via agencies within the Brands2Life Global Network.
On launch day we secured coverage in 6 of the 8 national newspapers in the UK, including 3 in print, with online coverage (with links to Rover) in The Metro, Mail Online, Tyla and more. Throughout Europe a further 50 pieces have appeared to date, including La Razon, Leggo, Elle and RTLnieuws.