Sitecore enables brands to create compelling multi channel experiences for its customers across the world. It tasked Brands2Life to drive a European PR programme, boosting brand awareness in key markets including France, The Netherlands, Benelux and DACH.
Brands2Life runs the EMEA PR programme for Sitecore working with partners including adel & link for Germany and DACH, and others across France, The Netherlands and Benelux. Key to success is a thought leadership programme that spans EMEA, collaborating with Sitecore’s global and EMEA spokespeople to tap into a wide range of issues. These range from the transformation of the high street, through to the changing technologies for customer engagement, including AI and machine learning.
We map relevant events across the year, from retail results through to leisure and travel trends, and hold regular ‘soak’ sessions with spokespeople to build out both news hijacking comment and long-form thought leadership articles. We work closely with each partner agency in the local market to ensure topics are relevant, as well as managing upcoming news and reporting from Sitecore Global.
Over the past year we have developed 14 thought leadership articles and have secured more than 340 pieces of coverage across almost every core title for Sitecore in the last 12 months.
This includes Marketing Week, The Drum and the i Newspaper in the UK, as well as Marconomy and Computerwoche in Germany, Marketing News in France, Inside Digimedia in Belgium and Emerce in the Netherlands. This thought leadership content is also adapted and used across events, social media, and customer and prospect marketing.