Salud! That’s a wrap for this year’s Brands2Life Global Summit, hosted in the vibrant city of Barcelona courtesy of Canela.
The annual two-day summit brought together 16 curious minds spanning nine countries for thought-provoking discussions, plans for the year ahead, and of course shared laughter late into the evening. We were also thrilled to welcome some new faces from the growing Brands2Life Global Network, which currently includes 20 partner agencies in 30+ countries.
This year’s Global Summit kicked off by recognising the creative work, growth and honest challenges each region has experienced since last year’s gathering in Munich. Much of this year’s discussions centered around changing client expectations while also navigating ongoing global economic challenges, including rising inflation, threats of a recession, and pressures on vital resources like food and energy. Technology trends such as Generative AI also proved a shared interest among the group as today’s companies continue to explore AI’s full capabilities and its potential impact on the future of work. This fostered internal dialogues around new tools like ChatGPT, and the moral and legal debates about its usage in our daily work.
From a client perspective, sustainability efforts continue to be a desirable brand characteristic. As a result, several partners in attendance also shared their journeys with pursuing their B-Corp certification.
To conclude day one, we welcomed guest speaker Zaloa Uriarte who opened our minds to brainstorm traits that make an effective leader in today’s evolving workplace. By the end of the day, we left with some renewed tools to help enhance employee wellbeing and foster a positive work culture that attracts and retains top talent.
On the second and final day of the Summit, we divided into smaller groups for six breakout sessions and then reported back for a larger group discussion. The Brands2Life Global Network took the opportunity to share their own experiences on how to remain competitive and drive new wins. Channels such as awards programmes, newsletters and social media will continue to play a key role in amplifying the work being done within each of our markets.
And no Global Summit would be complete without one final group meal to which Canela graciously opened their office to our team to enjoy local Spanish cuisine.
With our stomachs full and our minds still buzzing from intriguing conversations, we have all made it back to our designated corners of the world. While our time together was brief, we concluded with a revitalised commitment to this crucial network partnership and shared ambitions to create the best work for today’s global clients.
Stay tuned for next year’s selected destination for the 2024 Brands2Life Global Summit!
