And that’s a wrap! We find ourselves back in London almost a decade after our first Global Summit for the 2024 Brands2Life Global Summit. Welcoming 12 partner agencies from The Netherlands, Germany, France, Spain, Czechia, India, the Nordics and from across LATAM, we spent two days reconnecting, collaborating and catching up.
It’s always a pleasure to hear from our innovative, entrepreneurial partner agencies. We are consistently impressed by their achievements, award wins, client campaigns and continued outstanding results. It’s why we recommend them to so many of our clients and prospects – because we choose to work together and we all share the same ethos and commitment to excellence.
A huge topic of discussion, of course, included generative AI and how it is shaping the landscape of PR and brand communications. While there are differences in how it’s being used in different regions, the fact that it is everywhere united everyone. We also showed it in action, using HeyGen to welcome all our partners in multiple languages.
Other themes were debated, including in several break-out sessions, such as how to infuse more creativity in our campaigns and storytelling, how to learn from management consultants, the best productivity tools on the market (with generative AI central to this), and the impact of sustainability on our clients. Several partner agencies have already achieved BCorp status and are also focused on sustainable tech, which bodes well to protect the planet in future.
Our guest speaker this year was a long-standing client who shared her insights on the merits of networked versus independent models and what she looks for in her agency partners. She also gave an overview of how generative AI is being adopted across her own organisation.
In addition to the rich content and thought-provoking discussions, the Summit also provided ample opportunities for networking and collaboration. Whether during coffee breaks, over lunches, the dinner, delegates caught up with peers, exchanged ideas, and formed new partnerships to further strengthen our Network.
Having been ‘on tour’ these past two years, courtesy of our partners Maisberger in Munich in 2022 and Canela PR in Barcelona in 2023, it was our pleasure to be the hosts for the 2024 Global Summit and we look forward to more innovation, collaboration and connections in the years ahead.
