14 independent agencies from the Brands2Life Global Network, from markets including Australia, the USA, Israel, Latin America and South Africa, will be providing PR support on a pro-bono basis. This is the first time Tree-Nation has appointed an agency network for a global project, which is being coordinated by Canela PR in Spain.
Tree-Nation is home to 174 planting projects from 33 different countries around the world and has so far planted 5 million trees to make a positive impact on climate change, which is directly affected by deforestation. A single tree can offset up to 250 Kg of CO2 during its lifespan.
Maxime Renaudin, founder and CEO of Tree-Nation said: “Tree-Nation is a social platform, and the more people who know about us, the more value we can bring to society through the reforestation of our planet. Thanks to this collaboration with the Brands2Life Global Network, we hope to plant 1 million more trees during 2020.”
Tree-Nation will be planting a tree for every piece of media coverage achieved by the network.