This past month, world leaders once again convened in The Big Apple to join business titans, scientists and activists for New York Climate Week.

What first started as a modest affair in 2009 has quickly evolved into a week filled with candid conversations about ongoing climate strains. Attendees of this year’s event were also not lost on the fact that we find ourselves amidst a historic stretch of climate extremes as 2023 remains on track to be one of the warmest years on record.

Topics of this year’s discussions ranged from decarbonising agriculture and carbon removal to food waste and climate tech. Responsible investment and business practices also took center stage as financial institutions continue their transition to a zero emissions future as the rise of climate change continues to pose a major threat to companies’ facilities, workforces, supply chains, communities, and infrastructure.

The rise of sustainability disclosure requirements, spurred by the Paris Climate Change Agreement, has also influenced local governments to debut their own ESG reporting mandates. This has been seen most recently with California Governor Gavin Newsom confirming the state will become the first in the nation to require large companies to file sustainability disclosures by 2026.

While reporting helps to provide better insights into capital market activity, confronting the climate crisis requires real action.

Geopolitical friction continues to threaten the upcoming annual United Nations Climate Change Conference, also known as COP28. In less than two months, all eyes will be focused on Dubai as world leaders once again come together to find new ways to accelerate the transition to cleaner energy – something that no one conference or summit can solve.

Brands2Life’s Focus on Combatting Climate Change

The answer to climate change is robust, but there remains a real opportunity for companies to do their part. At Brands2Life and across our Global Network, we remain focused on providing our own contributions to offset CO2 footprint emissions. This is most evident with our team’s work with Tree-Nation.

In an effort to encourage more businesses and individuals to plant trees, the global reforestation platform partnered with 14 agencies in the Brands2Life Global Network to create a global PR campaign. The Brands2Life Global Network worked to raise brand awareness of Tree-Nation, as well as position Tree-Nation as a leader in climate change as it strives to reforest the planet.

Identifying newsworthy angles that would resonate across 14 countries is no easy task, though. With the help with lead agency Canela in Spain & Portugal, the Global Network developed tailored pitches for specific regions that ranged in timely media angles such as the relation between climate change and viruses/pandemics to the real impact of climate events such as COP.

In just over a 6-month period, the Brands2Life Global Network created and distributed content that resulted in over 300 media impacts in top tier media, positioning Tree-Nation as an opinion leader on the importance of planting trees to reverse climate change and offset CO2 footprint emissions. Furthermore, for each piece of coverage achieved, we planted a tree on the platform. To date, there are 339 trees in the Brands2Life Global forest.

To learn more about our efforts with Tree-Nation, read here.