Times are changing – and we are changing with them. Each and every one of our eight trends represents changes that are paving the way to a new future. We want to tell their stories: of Gen Z, courageous people and artificial intelligence.
Here are just four of this year’s trends:
Genie in a Bot
Artificial intelligence has quickly advanced from a niche topic to a megatrend. The Genie in a Bot is not only shaking up the internet and the world of art but is also securing a firm place for itself IRL. (For more on generative AI and views on its role in communications, have a read of this too.)
Brave New Me
It’s not just the overly anxious or adventurous that are currently showing an increased interest in survival skills: Brave New Me represents a new form of self-sufficiency needed for the challenges of the world.
Urban Community Transformation
Instead of relying on political decisions to be made in the future, more and more citizens are taking urban development into their own hands: to truly achieve an Urban Community Transformation they are exchanging ideas on a local and global scale, actively driving change in their cities.
Work-Life-What?
Fuelled by Gen Z, a new phenomenon has emerged in the modern working world. After trying to find out how best to balance or blend their professional and private lives, people are asking themselves what they are really looking for: a career, personal fulfilment – or both?
You can find the full list of our trends here.
